Farmer’s Tale: A Facebook Game to Promote Volunteerism

Farmer’s Tale: A Facebook Game to Promote Volunteerism


Don Sim Jianqiang, Xiaojuan Ma, Shengdong Zhao, Jing Ting Khoo, Swee Ling Bay, Zhenhui Jiang




Volunteering is an important activity that brings great benefits to societies. However, encouraging volunteerism is difficult due to the altruistic nature of volunteer activities and the high resource demand in carrying them out. We have created a Facebook game called “Farmer’s Tale” to attract and make it easier for people to volunteer. We evaluated people’s acceptance to this novel idea and the results revealed great potential in such type of games.

Author Keywords

Volunteerism, Persuasive Games, Social Networking.

ACM Classification Keywords

J.4. Social and Behavioral Science. H.5.1. Multimedia Information Systems: Artificial, augmented, and virtual realities


Shen is an HCI professor at the National University of Singapore working on realizing his vision of HeadsUp Computing, a new Interaction paradigm that can transform the way we live and interact with computers. In his free time, Shen loves to read, run, spend time with family and friends, and explore nature.

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